An accounting firm in Toronto wanted to attract more small business clients. Their website had little organic visibility, and they weren’t leveraging email to nurture leads. The challenge was to bring in more qualified consultations while reducing the cost of acquisition.
Conducted a keyword research targeting local accounting services such as “small business accountant Toronto” and “tax consulting near me.”
Optimized the firm’s service pages and Google Business Profile for local SEO.
Built a content strategy around tax deadlines, bookkeeping tips, and financial guides for small businesses.
Launched an email campaign nurturing prospects with educational content, free consultation offers, and reminders during tax season.
Added lead capture forms across the site with automated follow-ups.
Implemented tracking & analytics to measure leads from organic search and email.
By combining SEO-driven traffic with automated email campaigns, the accounting firm was able to consistently generate consultations, build trust, and grow its client base in Toronto.
