A fashion e-commerce brand in Montreal wanted to increase online sales and reduce acquisition costs in a highly competitive market. Despite solid product demand, they struggled with low organic visibility and high paid ad costs.
Conducted a technical SEO audit and fixed on-page issues (site speed, structured data, mobile optimization).
Created an SEO content strategy, targeting high-intent keywords related to seasonal collections and product categories.
Built backlinks from local fashion blogs and media to strengthen domain authority in Canada.
Implemented retargeting campaigns on Meta and Google, targeting visitors who engaged but didn’t purchase.
Ran dynamic product ads showcasing trending items to increase return conversions.
Optimized product pages with UX improvements: clearer CTAs, reviews integration, faster checkout flow.
By combining SEO growth strategies with powerful retargeting campaigns, the fashion brand was able to double organic traffic, scale sales, and significantly improve ad spend efficiency.
