A painting company in Ottawa wanted to generate more residential and commercial painting leads. Their website had little organic visibility, and previous paid campaigns produced inconsistent results. The main challenge was to increase lead flow, improve online visibility, and create a stronger local presence.
Conducted an SEO audit and optimized service pages for local keywords like “house painters Ottawa,” “commercial painting Ottawa.”
Built new city landing pages targeting Ottawa neighborhoods to capture hyper-local searches.
Launched Meta Ads campaigns showcasing before/after visuals and customer testimonials to build trust.
Implemented retargeting ads for users who visited but didn’t convert.
Developed a content strategy with painting tips & seasonal blogs to improve organic rankings.
Added conversion tracking & call tracking to measure results from both SEO and ads.
With a combination of Meta Ads showcasing real projects and SEO improvements targeting local keywords, the painting company was able to scale lead generation while building a stronger brand presence in Ottawa.
