An accounting firm in Chicago was struggling to attract consistent local clients. Google Ads campaigns were running on broad match terms like accounting services and tax help, which wasted budget on low-intent clicks. Competitors dominated local search ads, while the firm’s landing pages were generic, missing CTAs, reviews, and location-specific trust elements.
Google Ads Audit → Paused underperforming campaigns with high CPC and low CTR.
Keyword Targeting → Built new campaigns around high-intent exact/phrase match terms (accounting firm Chicago, CPA near me Chicago, business tax services Chicago).
Ad Copy Optimization → Wrote responsive search ads with urgency CTAs:
“Trusted Chicago CPAs – Book Your Consultation Today”
“Expert Tax Accountants in Chicago – Call Now”
Landing Page CRO → Designed service-specific pages with trust signals: CPA certifications, testimonials, and simplified inquiry forms.
Call Ads → Ran mobile-first call campaigns targeting emergency tax help Chicago.
Geo Targeting → Restricted ads to Chicago metro + suburbs (Naperville, Evanston, Oak Park).
Retargeting → Display campaigns to re-engage visitors with seasonal CTAs (“Don’t Miss the Tax Filing Deadline”).
By restructuring Google Ads and focusing on high-intent CPA keywords, the firm cut wasted ad spend and lowered CPL by 25%.
Optimized landing pages and call-only campaigns delivered 160+ client inquiries in just 4 months.
Google Ads became their most cost-effective channel for local accounting and tax lead generation.
