A consulting agency in Vancouver wanted to expand its client base among B2B companies. They had limited success with Google Ads and organic channels, which didn’t reach decision-makers effectively. The challenge was to build a predictable system for generating high-quality B2B leads at scale.
Designed LinkedIn Ads campaigns targeting executives, managers, and business owners in Vancouver and across Canada.
Created segmented ad sets by industry (tech, finance, manufacturing) to tailor messaging.
Developed thought-leadership content (whitepapers, case studies, guides) offered as gated downloads.
Implemented lead generation forms directly inside LinkedIn for higher conversion rates.
Launched retargeting campaigns for people who engaged with ads or visited the website.
Monitored CPL and CTR weekly, optimizing bids, creatives, and audience filters.
By leveraging LinkedIn’s precise targeting and combining it with valuable gated content, the consulting agency built a reliable system for generating qualified B2B leads and scaling client acquisition.
