A windows & doors company in Hamilton wanted to generate more high-quality leads but faced two problems: high cost per lead from paid ads and poor visibility in local search results. Competitors were dominating Google’s local pack, leaving the client behind.
Local SEO Optimization: updated service pages with keywords like “window installation Hamilton” and “door repair near me.”
Google Business Profile: optimized categories, added new images, collected reviews, and published weekly updates.
PPC Campaigns: launched Google Ads targeting high-intent keywords such as “door replacement Hamilton” and “buy windows Hamilton.”
Geo-targeting: focused campaigns on Hamilton neighborhoods to avoid wasting budget on irrelevant clicks.
Landing Page Improvements: added trust elements (warranties, financing, testimonials) to increase conversions.
Ongoing Optimization: weekly adjustments of keywords, negative keywords, and bid strategies to maximize ROI.
By combining local SEO with well-structured PPC campaigns, the windows & doors company improved its visibility, reduced acquisition costs, and achieved consistent monthly lead growth.
