A roofing company in Florida was struggling with outdated brand positioning:
Their website looked dated and didn’t reflect trust or authority.
Google Ads campaigns were generic and expensive, with high CPL.
The company ranked outside the Top-10 for roof repair Florida and roof replacement near me.
Competitors had stronger branding, with clear USPs and localized messaging.
The client needed a full repositioning to stand out in Florida’s competitive roofing market.
Brand Identity Refresh → Reworked messaging and visuals to highlight trust, local expertise, and emergency response.
Google Business Profile Optimization → Updated services (roof repair Florida, emergency roof replacement, storm damage roofing), added Q&A, photos, and review growth campaigns.
SEO Improvements → Built new city + service landing pages targeting:
Roof repair Florida
Roof replacement Florida
Emergency roofing services Florida
Content Marketing → Published seasonal and storm-related blogs (“What to Do After a Florida Hurricane Damages Your Roof”).
PPC Campaign Restructure → Paused underperforming ads, focused on high-intent keywords, and launched call-only campaigns for emergencies.
Landing Page CRO → Added financing CTAs, trust badges (BBB, GAF Certified), and call-tracking.
By repositioning the brand around trust, emergency service, and local expertise, the Florida roofing company doubled visibility and secured Top-3 map rankings.
SEO + PPC alignment generated 300+ qualified leads monthly.
The rebrand established the company as a market leader in Florida roofing.
