A Toronto-based beauty & health e-commerce brand wanted to increase online sales and improve repeat purchase rates. Despite having a loyal audience, rising ad costs were reducing profitability. The main challenge was to scale revenue while keeping CAC under control and boosting customer retention.
Meta Ads Campaigns: launched targeted campaigns focusing on best-selling products and seasonal promotions.
Audience Segmentation: built custom and lookalike audiences based on purchase history, engagement, and website visits.
Email Automation: created automated flows for welcome series, product recommendations, and replenishment reminders.
Creative Testing: A/B tested ad creatives (video tutorials, product benefits, before/after visuals) to increase CTR.
Upsell & Cross-sell: used email campaigns to introduce complementary products and bundles.
Retention Focus: implemented loyalty discounts in emails to encourage repeat purchases.
By combining performance-focused Meta Ads with personalized email automation, the brand successfully scaled online sales, reduced CAC, and increased customer lifetime value.
