Growing a Local Restaurant with Google Ads & Social Media Campaigns

Hospitality (Restaurant)
Google Ads + Social Media Campaigns
2 months
Montreal, Canada

Results

+40% increase in reservations
+1,200 additional monthly online orders
ROI 3.0x from combined campaigns
+55% increase in social engagement
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Challenge

A local restaurant in Montreal wanted to increase reservations and online orders. Despite strong word-of-mouth, their digital presence was weak, and competitors dominated local searches and food delivery platforms. The challenge was to improve visibility and drive more consistent bookings.

Approach

  1. Launched Google Ads campaigns targeting “best restaurant in Montreal,” “family dining Montreal,” and food delivery keywords.

  2. Created social media campaigns on Facebook & Instagram featuring professional food photography, chef stories, and limited-time offers.

  3. Added call & reservation extensions in ads for direct booking.

  4. Built remarketing campaigns targeting previous website visitors and social followers.

  5. Partnered with local food bloggers for shoutouts and reviews.

  6. Optimized Google Business Profile with new menus, reviews, and updated photos.

Takeaway

By combining Google Ads with social media storytelling, the restaurant built stronger visibility, boosted reservations, and significantly increased online orders in just two months.

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    Last updated June 26, 2025

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