The landscaping company had a professional team and great services, but their digital presence was nearly invisible. They struggled to appear in Google’s local pack, and competitors were winning all the high-intent keywords like “landscaping Calgary” and “lawn care services.” The client relied mainly on referrals and wanted a reliable system to bring consistent leads online.
Technical SEO & Website Optimization → improved site speed, mobile responsiveness, and structured data for local search.
Local SEO Focus → optimized service pages and created neighborhood-specific landing pages (e.g., “Landscaping in Downtown Calgary”).
Google Ads Campaigns → built high-intent campaigns targeting “landscaping services near me” and seasonal keywords.
Conversion-Focused Website Improvements → added a cost calculator, before/after project gallery, and customer testimonials.
By combining targeted SEO with smart PPC, the landscaping company secured a top position in Google search results, reduced acquisition costs, and built a sustainable system for continuous growth in leads.
