A healthcare provider in Ottawa wanted to improve communication with patients and increase appointment bookings. Their newsletters were irregular, open rates were low, and the CRM was underutilized. The challenge was to automate communication, deliver personalized content, and build stronger patient relationships.
Implemented automated email workflows for appointment reminders, follow-ups, and seasonal health campaigns.
Segmented patients by service type (dental, physiotherapy, general care) for personalized messaging.
Designed educational newsletters with health tips, doctor Q&As, and preventive care guides.
Integrated CRM with email marketing to track patient interactions and segment by history.
Ran A/B tests on subject lines and sending times to maximize engagement.
Added call-to-action blocks for booking appointments directly from emails.
With automated newsletters and CRM integration, the healthcare provider achieved higher engagement, improved patient retention, and streamlined appointment scheduling.
