A garage door company in Mississauga was running Google Ads but struggling with low conversion rates. Many visitors clicked the ads but left without booking a service. The cost per lead was high, and the business wasn’t achieving consistent ROI from campaigns.
Landing Page Redesign: simplified page structure, added clear CTAs, service guarantees, trust badges, and before/after project visuals.
Ad Copy Optimization: highlighted emergency services, same-day repairs, and financing options.
Geo-targeting: restricted campaigns to Mississauga and nearby neighborhoods to improve lead quality.
A/B Testing: tested different CTA button colors, headlines, and forms to increase engagement.
Call Tracking: implemented phone tracking to measure ad-driven calls accurately.
Negative Keywords: continuously refined keyword lists to avoid irrelevant clicks.
By combining PPC optimization with a high-converting landing page, the garage door company more than doubled its conversion rate and achieved profitable lead generation in just three months.
