An e-commerce store in Toronto struggled with cart abandonment. More than 70% of users who added items to their carts never completed the purchase. The business wanted to recover lost revenue and boost conversion rates without significantly increasing ad spend.
Designed automated abandoned cart flows with 3-step sequences:
Reminder email after 1 hour
Discount incentive after 24 hours
Final reminder after 48 hours
Personalized emails with product images, customer reviews, and urgency-based CTAs.
Integrated dynamic coupon codes to encourage conversions.
Tested different subject lines and timing to maximize open and click rates.
Set up A/B testing for discount vs. no-discount sequences.
Used segmentation to exclude customers who had already purchased or abandoned multiple times.
By implementing automated abandoned cart email flows with personalization and urgency, the store successfully recovered lost sales and generated significant additional revenue without increasing ad spend.
