An e-commerce store in Quebec wanted to increase sales across multiple product categories. While they were running search ads, they lacked cross-channel visibility and had no retargeting strategy. The challenge was to scale revenue efficiently and capture lost conversions.
Launched a Performance Max campaign to leverage Google’s ecosystem (Search, Display, YouTube, Gmail).
Optimized the product feed with improved titles, attributes, and product images.
Implemented dynamic retargeting campaigns for cart abandoners and past visitors.
Segmented campaigns by product categories (electronics, apparel, home goods) to track ROI precisely.
A/B tested creative assets (banners, videos, ad copy) for higher CTR and lower CPC.
Built custom audiences from CRM data to increase retention and repeat sales.
By combining Performance Max campaigns with dynamic retargeting, the e-commerce store achieved multi-channel visibility, scaled revenue, and improved cost efficiency in just three months.
