An electronics e-commerce retailer in Vancouver was struggling to compete with larger marketplaces. Paid campaigns were generating clicks but at a high cost, while organic search visibility was weak, leading to limited sales growth. The client wanted to increase traffic, improve ROI, and generate consistent monthly sales.
Performed a Google Ads audit and paused underperforming campaigns with low CTR and high CPC.
Built new Search and Shopping campaigns, targeting high-intent keywords (e.g., “buy laptop Vancouver,” “best noise-cancelling headphones Canada”).
Implemented SEO improvements: keyword mapping, on-page optimization, and technical fixes (site speed, mobile usability, schema).
Launched a content strategy with product comparison articles and buying guides to capture organic demand.
Created remarketing campaigns to re-engage users who viewed products but didn’t purchase.
Optimized landing pages with clearer CTAs, trust signals (reviews, warranty), and simplified checkout flow.
By combining precise Google Ads targeting with a strong SEO foundation, the electronics store achieved rapid growth in both paid and organic traffic, reduced acquisition costs, and significantly scaled monthly sales.
