A personal injury law firm in Florida faced high competition in digital advertising. Google Ads campaigns had become too expensive, and organic channels weren’t delivering enough qualified leads. The firm needed a new approach to generate consistent, high-quality legal inquiries at a lower cost per lead.
Designed Meta Ads campaigns highlighting success stories, client testimonials, and free consultations.
Launched Reddit Ads targeting local communities (subreddits on Florida law, car accidents, workplace safety).
Developed custom landing pages with clear CTAs (call now, free consultation, case evaluation).
Used geo-targeting to focus ads on Florida cities where legal competition was strong but demand was high.
Added call tracking & lead forms to monitor conversions from each platform.
Implemented remarketing campaigns for users who visited but didn’t convert.
By combining Meta Ads with Reddit’s niche community targeting, the law firm managed to reduce acquisition costs and consistently generate qualified legal leads in one of the most competitive niches.
