An HVAC company in Ottawa was struggling with seasonality. During peak months, they couldn’t capture enough demand online, and in off-peak months, leads dropped almost to zero. Competitors dominated Google Ads and the local map pack, leaving this client without visibility or predictable growth.
Google Ads Campaigns → Built seasonal campaigns for “AC repair Ottawa” and “furnace installation Ottawa.”
Local SEO Optimization → Improved Google Business Profile, added service-area pages, and boosted NAP citations.
Landing Page CRO → Added financing options, emergency repair CTA, and call-tracking.
Retargeting → Re-engaged previous site visitors with “maintenance plan” offers.
Content Marketing → Published seasonal blog posts (e.g., “How to Prepare Your Furnace for Winter”).
By aligning ads with seasonal demand and strengthening local SEO, the HVAC company doubled its call volume, lowered acquisition costs, and built a sustainable pipeline for both summer and winter services.
