A Canadian e-commerce store selling tattoo kits wanted to grow nationwide sales. Their search ads generated clicks but didn’t convert well, and they lacked product visibility in Google Shopping. The challenge was to optimize the product feed and use Shopping campaigns to drive more qualified purchases.
Conducted a product feed audit and improved titles, descriptions, and categories for better relevance.
Launched Google Shopping Ads segmented by kit type (beginner, professional, wireless).
Added high-quality product images and reviews to increase click-through rates.
Set up performance tracking by brand (Dragonhawk, Wormhole, Mast) to identify top sellers.
Implemented bid adjustments for high-intent queries and remarketing lists.
Monitored search terms weekly, adding negative keywords to eliminate wasted spend.
By optimizing the product feed and leveraging Google Shopping Ads, the e-commerce store scaled tattoo kit sales nationwide while maintaining healthy acquisition costs.
