A law firm in Vancouver struggled to scale lead generation online:
Google Ads for personal injury lawyer Vancouver were too expensive with $25–$30 CPC.
Organic SEO was slow, and competitors dominated the Top-3 rankings.
The firm had almost no presence on Facebook or Instagram, missing opportunities to reach potential clients via social ads.
Their landing pages were generic, not optimized for legal lead conversion.
Audience Targeting → Focused on Vancouver residents searching for legal help, accident claims, personal injury settlement.
Ad Creative → Designed image + video ads with CTAs:
“Injured in an Accident? Speak to a Lawyer Today”
“Free Legal Consultation – Vancouver Personal Injury Experts”
Lead Forms & Landing Pages → Used both Meta lead forms and a Vancouver-specific consultation landing page.
Retargeting Campaigns → Followed up with people who visited the website but didn’t convert, showing testimonials & case results.
Geo Targeting → Restricted ads to Vancouver + nearby cities (Burnaby, Richmond, Surrey).
Budget Allocation → 70% to lead generation campaigns, 30% to retargeting & brand awareness.
By leveraging Meta Ads for legal services in Vancouver, the law firm:
Generated 250+ qualified leads in just 4 months.
Lowered CPL by 28% compared to Google Ads.
Boosted ROI to 3.8x with a scalable acquisition channel.
Increased booked consultations by 45%, improving client intake and revenue.
