A consulting agency in Vancouver struggled with scaling client acquisition:
Google Ads were too competitive in the consulting Vancouver niche with high CPC.
Organic SEO was slow to deliver consistent B2B leads.
Existing campaigns on Meta produced low-quality leads not relevant for consulting services.
They needed a targeted B2B strategy to reach decision-makers in Vancouver and across Canada.
Audience Targeting → Built highly specific LinkedIn segments:
Job titles: Operations Manager, CEO, Business Consultant, Director of Strategy
Industries: Finance, Tech, Healthcare, Real Estate
Location: Vancouver + major Canadian cities
Ad Creative → Designed carousel + single image ads with CTAs:
“Book a Free Consultation – Scale Your Business Today”
“See How Our Consulting Helped Clients Achieve 3x ROI”
Lead Gen Forms → Used LinkedIn native lead gen forms with autofill → reduced friction & boosted conversion rate.
Retargeting → Re-engaged users who visited landing pages with testimonial-based ads (“See How Vancouver Businesses Grew with Us”).
Landing Page CRO → Optimized a Vancouver-specific consulting landing page with case studies, trust badges, and a clear consultation booking form.
By leveraging LinkedIn Ads for consulting lead generation in Vancouver, the agency:
Generated 400+ high-quality B2B leads
Reduced cost per lead by 20%
Increased booked consultations by 60%
Built a scalable acquisition channel targeting decision-makers directly
